San Francisco, California, February 8, 2024 – Positive Finance, Inc. ("Positive Finance"), formerly known as BUNNYMONEY, Inc. ("bunny.money"), proudly announces its rebranding to better align with its enhanced enterprise offering.
The transformation to Positive Finance signifies more than just a name change—it embodies the evolution of the company's mission. It emphasizes its commitment to empowering businesses and their employees to create a positive impact on both social and environmental causes. The rebranding reflects a strategic shift towards a holistic approach, where "Positive" signifies dedication to supporting both social and environmental causes, and "Finance" underscores the commitment to sustainable finance.
"We believe in the synergy of People, Planet, and Profit, and our rebranding as Positive Finance encapsulates this holistic approach," states Fabien Lamaison, Founder & CEO of Positive Finance.
Positive Finance's enhanced enterprise offering focuses on impact finance for businesses and their employees. The save for good® app empowers employees to seamlessly save, donate, and, in the future, invest in social and impact funds—with the added benefit of employer matching.
"We assist employers in fostering employee engagement through impact investing and giving, reinforcing their commitment to social responsibility. This not only enhances employee retention and commitment but also amplifies sustainable and social impacts in communities worldwide," explains Lamaison.
Positive Finance builds on the foundation laid by bunny.money, a banking app that helps individuals save and donate to the causes they care about. As Positive Finance embarks on this exciting chapter, it renews its dedication to the highest standards of social and environmental performance, transparency, and accountability. The company, a member of 1% for the Planet since 2021, continues to uphold the B Corp™ certification.
About Positive Finance:
Positive Finance, a US Public Benefit corporation, is at the forefront of impact finance, offering innovative financial services to individuals, businesses, and nonprofits dedicated to creating a better tomorrow.
Our vision is to foster connections between people with sustainable finance, building wealth while supporting social and environmental causes.
With our signature save for good® approach, employees effortlessly allocate funds from their payroll to make savings, donations, and, in the future, impact investments, all bolstered by employer matching programs.
Simultaneously, nonprofits leverage our platform to engage members, volunteers, and supporters in fee-free fundraising initiatives.
In 2021, the company became a member of 1% for the Planet and obtained the B Corp™ certification, the highest verified standards of social and environmental performance, transparency and accountability.
For more information about Positive Finance and its transformative impact finance solutions, please visit www.positive.finance.